Google Business Profile Checklist for Physicians
A 22-point GBP audit built for medical practices — covering categories, services, providers, reviews, and HIPAA-safe content.
Your Google Business Profile is the highest-leverage asset in local healthcare marketing. It’s free, it ranks above your website for branded searches, and it converts patients with one tap. Here’s the full checklist we run for every client.
Profile foundation
Get the bones right before you touch anything else. These are non-negotiable.
- Verified ownership (postcard, video, or Search Console)
- Practice name exactly as it appears on your signage — no keyword stuffing
- Primary category matches the specialty (e.g., Cardiologist, not Medical Clinic)
- Up to 9 secondary categories for adjacent services
- Service area set correctly for multi-location practices
Services, providers, and trust
This is where most clinics leave money on the table. Every service should be its own entry with a 1–2 sentence description that uses the search language patients actually type.
- Every service listed individually with description
- Each provider added with bio, headshot, and credentials
- Insurance accepted populated under attributes
- Appointment URL goes to a tracked booking page (not the homepage)
- HIPAA-conscious review response templates ready
Ongoing signals
Google rewards activity. The profiles that win are the ones that look alive every week.
- 1 weekly GBP post (offer, update, or event)
- 10 new patient-facing photos per month
- Q&A seeded with the top 10 patient questions
- Review response within 48 hours, every time
- Quarterly NAP audit across BrightLocal’s top 50 healthcare directories
The 3 things to remember
- 01
Completeness is a ranking factor — finish every field, even the optional ones.
- 02
Providers as separate entries amplify branded search visibility.
- 03
Treat the profile like a living asset, not a one-time setup.
Want this applied to your practice?
Get a free, no-obligation growth audit. We’ll show you exactly where you’re losing patients — and the fastest path to fix it.
